Jeanswear universe
It is born of the deepest North American immigrant culture, the denim
indigo color, it is applied to the rural work uniforms. With Levi's
the myth is born “The cowboys - the pursued" that will be
the uniform of the rebels without cause with the T-shirt and from then
on the urban uniform of the youth that has achieved a position in traverse
sense for some occasions or moments in the time for the inhabitants'
of the other universes. They are the garments of the XX century that
today is reinterpreted and renovate to the rhythm that new generations
of consumers assume them. A homage to the culture of those used, worn
away and very personalized, it takes a new direction in the 80's with
the arrival of the Kaki Wear as support of Friday wear.
Sportswaer universe
This universe is identified by not keeping norms neither preset rules
by social or cultural activities. In the Sportswear they mix the concepts,
the unisex, the uni-ocasional, is born the acultural expressed in the
functional and comfortable. The proposal of an evolved jeanswear mixes
with a much more novel group where the participation of the high technology
in the textile bases as in the construction of the garments it’s
so much bigger. It conserves in essence an sport attitude. In silhouette
the pant is the leader, supplemented by the jacket, the shirt, the
Bermuda shorts and the shorts. Any garment can be classified in this
universe but maintaining the textile base as identity. As novelty it
is the group of garments with a much more techno and futurist tendency.
Streetwear universe
This new universe arises for the end of the century. More than a wardrobe
universe, you can determine a style characteristic of young people
with different effects in each individual, the concept “the inter” where
there is coalition of silhouettes in different textile bases and variety
of colors that are not suggested as group or collection, but when wearing
them and complementing them with the characteristic attitude of people's
group, they harmonize and they present an avant-garde, irreverent and
innovative concept. The elegance here is reinterpreted inside a world
of high yield, mediatized, globalized. In silhouette everything is
allowed inside the Comfort.
